|Chuy's Website Launch Invitation CD-ROM
Date: 2001 | Medium: Web | Role: Design, Illustration, Production, Flash | For: DesignEdge
While working on the Chuy's website, I made a little animated series of vignettes with all the characters featured on the site. After awhile it started to sort of feel like a trailer for the website, maybe good for inviting people to a launch party?
Being more of a word-of-mouth man, Chuy's owner Mike Young had no real interest in sending out invites to his launch party. But when I showed him what I had made, he shouted and immediately commissioned the creation of several hundred CD-ROMs to be mailed to friends and clients. The launch party was held in our studio: a custom car show out front, a margarita machine and bales of hay featuring work by Hatch Show Print. It was just perfect!
The result was a Gold and Regional Addy that brought a lot of people to the party and probably made a few of them smile.
Gold Addy/Regional Addy for the Chuy’s.com Invitation CD-ROM